Era o \u00eentrebare c\u00e2t se poate de fireasc\u0103 \u00eentr-un astfel de context, anume, un curs de dezvoltare a experien\u021belor clien\u021bilor \u00eentr-o re\u021bea de magazine: ce sisteme sau procese ave\u021bi preg\u0103tite sau disponibile pentru a gestiona c\u00e2t mai bine perioadele de afluen\u021b\u0103 mare a clien\u021bilor?
\u0218i totu\u0219i, am v\u0103zut o parte dintre participan\u021bi c\u0103 ezit\u0103. Dup\u0103 c\u00e2teva secunde, unul dintre ei, u\u0219or nedumerit \u0219i parc\u0103 intrigat, spune: \u201eNoi ne ajut\u0103m de clien\u021bi, ei ne spun cine urmeaz\u0103 \u0219i \u021binem cont de asta.\u201d
De data asta, cealalt\u0103 parte din auditoriu pare nedumerit\u0103. Dup\u0103 c\u00e2teva secunde de ezitare, cineva din aceast\u0103 parte \u00eentreab\u0103, u\u0219or ne\u00eencrez\u0103tor, dar curios \u00een acela\u0219i timp: \u201e\u0218i func\u021bioneaz\u0103?\u201d
\u201eDa\u201d, r\u0103spund cei din cealalt\u0103 parte, parc\u0103 nedumeri\u021bi \u0219i ei de \u00eendoiala celorlal\u021bi.
Dup\u0103 alte momente de t\u0103cere, cineva din tab\u0103ra celor care adresaser\u0103 ultima \u00eentrebare are o revela\u021bie \u0219i sparge lini\u0219tea cu rezolvarea problemei:
\u201eP\u0103i da, normal c\u0103 func\u021bioneaz\u0103 aici, \u00een Elve\u021bia. Dac\u0103 era la noi, \u00een Polonia, nu mergea f\u0103r\u0103 bilete de ordine la automat.\u201d
I se al\u0103tur\u0103 imediat cei doi rom\u00e2ni, care intr\u0103 cu mare u\u0219urin\u021b\u0103 \u00een competi\u021bia favorit\u0103 \u2013 \u201eCui \u00eei e mai r\u0103u?\u201d \u2013 etapa european\u0103 de data asta:
\u201ePfoaaa, las\u0103 la voi, c\u0103 la noi nu ar merge nici cu bilete de ordine, tot s-ar g\u0103si cineva s\u0103\u2026\u201d
Pe l\u00e2ng\u0103 amuzamentul general \u2013 de\u0219i tot polonezii \u0219i rom\u00e2nii p\u0103reau c\u0103 se simt mai bine \u2013 am \u00een\u021beles cu to\u021bii c\u0103 e nevoie de m\u0103suri diferite \u00een culturi diferite.
Toat\u0103 aceast\u0103 \u00eent\u00e2mplare m-a dus cu g\u00e2ndul la c\u00e2teva lucruri.<\/p>\n\n\n\n
Primul este c\u0103 celebra expresie \u201eG\u00e2nde\u0219te global, ac\u021bioneaz\u0103 local\u201d se poate reg\u0103si \u00een detalii opera\u021bionale mai pu\u021bin evidente la prima m\u00e2n\u0103.
Al doilea lucru se leag\u0103 de costuri \u201eculturale\u201d. \u00cen acest caz dat de cursan\u021bi, era evident c\u0103, dac\u0103 vrei s\u0103 men\u021bii un anumit standard de servire \u0219i s\u0103 evi\u021bi situa\u021bii nepl\u0103cute pentru clien\u021bi, e nevoie s\u0103 investe\u0219ti bani, timp \u0219i expertiz\u0103 pentru a avea siguran\u021ba c\u0103 lucrurile merg la standardul dorit.
F\u0103r\u0103 a idealiza vreo cultur\u0103 sau alta \u2013 exist\u0103 \u0219i \u00een Elve\u021bia separatoare de flux, automate de bilete de ordine, depinde de tipul de magazin, business etc. \u2013 e clar totu\u0219i c\u0103 diferen\u021bele culturale pot avea un impact \u00een zone opera\u021bionale uneori neb\u0103nuite.
Ce cred c\u0103 e poate mai pu\u021bin evident e costul cultural \u00een dinamica echipelor, managementul oamenilor \u0219i eficien\u021b\u0103 \u00een general.
De la cum ne raport\u0103m la timp, munc\u0103, autoritate, responsabilitate p\u00e2n\u0103 la faimosul feedback \u2013 toate pot avea fie un cost, fie un beneficiu, \u00een func\u021bie de cultura predominant\u0103.<\/p>\n\n\n\n
Vestea bun\u0103 e c\u0103 cercet\u0103torii \u2013 parc\u0103 mai mult olandezi dec\u00e2t britanici \u2013 ne zic c\u0103 o cultur\u0103 organiza\u021bional\u0103 poate fi mai puternic\u0103 dec\u00e2t una na\u021bional\u0103. Prin urmare, p\u00e2rghii sunt, e nevoie doar s\u0103 \u0219tii de unde apuci, tragi sau \u00eempingi. C\u00e2t de \u201ecultural\u0103\u201d e eficien\u021ba \u00een organiza\u021bia ta?<\/p>\n\n\n\n
Weekly Inspiration scris de Lucian M Mihai.<\/p>\n","protected":false},"excerpt":{"rendered":"
Era o \u00eentrebare c\u00e2t se poate de fireasc\u0103 \u00eentr-un astfel de context, anume, un curs de dezvoltare a experien\u021belor clien\u021bilor \u00eentr-o re\u021bea de magazine: ce sisteme sau procese ave\u021bi preg\u0103tite sau disponibile…<\/p>\n","protected":false},"author":1,"featured_media":8776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9524"}],"collection":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9524"}],"version-history":[{"count":1,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":9525,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9524\/revisions\/9525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/8776"}],"wp:attachment":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}