Google este un motor de c\u0103utare. Reclama este sufletul comer\u021bului. Greu se pot imagina afirma\u021bii mai evidente, mai simple dec\u00e2t acestea. Dar c\u00e2nd a fost ultima oar\u0103 c\u0103 v-a\u021bi aplecat asupra substratului metaforic al unor astfel de expresii? Cel mai probabil \u00een gimnaziu sau liceu f\u0103ceam mai des asemenea exerci\u021bii. \u0218ti\u021bi voi, oglinda apei, regina nop\u021bii, \u0219amd \u2013 unele dintre ele poate au avut chiar efectul invers \u0219i ne-au \u00eendep\u0103rtat iremediabil de literatur\u0103 sau de frumuse\u021bea limbajului. \u0218i totu\u0219i, limba are metafora \u00eenscris\u0103 \u00een codul surs\u0103 pe toate palierele ei, de la registrul absolut cotidian p\u00e2n\u0103 la aerul rarefiat al poeziei.<\/p>\n\n\n\n
\u201eA se cufunda\u201d e un exemplu de undeva din zona median\u0103 \u2013 nu tocmai uzual, dar nici \u00eencuiat \u00eentre filele unei culegeri de poeme de mult uitate. Ne cufund\u0103m \u00een g\u00e2nduri, \u00een lini\u0219te, \u00eentr-o carte, a\u0219a cum ne-am cufunda \u00eentr-o ap\u0103 ad\u00e2nc\u0103. Ce de \u00een\u021belesuri \u0219i nuan\u021be se deschid f\u0103c\u00e2nd asocierea, a\u0219a cum b\u0103taia unei raze de soare prin sp\u0103rtura unui nor d\u0103 o frumuse\u021be ireal\u0103 unei scene pe l\u00e2ng\u0103 care trecem zilnic.<\/p>\n\n\n\n
\u201eA deprinde\u201d este un alt exemplu. Deprindem un obicei, o meserie, un me\u0219te\u0219ug. Ne duce cu g\u00e2ndul la a \u00eenh\u0103\u021ba (iat\u0103, o alt\u0103 metafor\u0103: meseria se fur\u0103) \u0219i \u00een acela\u0219i timp la ceva ce a ajuns al nostru, dup\u0103 mult\u0103 str\u0103danie \u0219i alerg\u0103tur\u0103. Dar este \u0219i \u00eenrudit cu \u201ea se desprinde\u201d, prin r\u0103d\u0103cina latin\u0103 comun\u0103 \u2013 evoc\u0103 tot at\u00e2tea lucruri, moduri de a fi sau de a face pe care trebuie s\u0103 le l\u0103s\u0103m \u00een urm\u0103.<\/p>\n\n\n\n
Dac\u0103 suntem aten\u021bi, \u00een mai toate instan\u021bele ei, limba ne invit\u0103 la joac\u0103, \u0219i ce altceva este joaca dec\u00e2t \u00eendemnul, mai discret sau mai f\u0103\u021bi\u0219, de a sparge rutina \u0219i de a pune pauz\u0103 automatismelor.<\/p>\n\n\n\n
Weekly Inspiration scris de Alina Doica.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google este un motor de c\u0103utare. Reclama este sufletul comer\u021bului. Greu se pot imagina afirma\u021bii mai evidente, mai simple dec\u00e2t acestea. Dar c\u00e2nd a fost ultima oar\u0103 c\u0103 v-a\u021bi aplecat asupra substratului…<\/p>\n","protected":false},"author":1,"featured_media":6508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9493"}],"collection":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9493"}],"version-history":[{"count":1,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9493\/revisions"}],"predecessor-version":[{"id":9494,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9493\/revisions\/9494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/6508"}],"wp:attachment":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}