{"id":8908,"date":"2020-09-22T08:31:11","date_gmt":"2020-09-22T08:31:11","guid":{"rendered":"http:\/\/i-interact.eu\/wordpress\/?p=8908"},"modified":"2020-09-22T08:31:11","modified_gmt":"2020-09-22T08:31:11","slug":"despre-schimbari-mai-putin-discutate-in-businessul-%e2%80%9emare%e2%80%9d","status":"publish","type":"post","link":"https:\/\/i-interact.eu\/wordpress\/?p=8908","title":{"rendered":"Despre schimb\u0103ri mai pu\u021bin discutate \u00een businessul \u201emare\u201d"},"content":{"rendered":"<p><a href=\"http:\/\/i-interact.eu\/wordpress\/?attachment_id=8776\" rel=\"attachment wp-att-8776\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8776 img-fluid\" title=\"lucian-mihai-interact_0\" src=\"http:\/\/i-interact.eu\/wordpress\/wp-content\/uploads\/lucian-mihai-interact_0.jpg\" alt=\"\" width=\"500\" height=\"728\" \/><\/a><\/p>\n<p>\u201dA devenit o obi\u0219nuin\u021b\u0103 ca \u00een companiile multina\u021bionale s\u0103 existe o preocupare legat\u0103 de diversitate \u0219i \u00een\u021belegere a diferen\u021belor culturale. Este evident c\u0103 \u00eentr-un mediu expus inerent la mai multe culturi, \u00een intern sau \u00een rela\u021bia cu exteriorul, o bun\u0103 colaborare, eficien\u021ba, un mediu pl\u0103cut de lucru se leag\u0103 \u0219i de modul \u00een care diferen\u021bele culturale sunt \u00een\u021belese \u0219i bine gestionate.<\/p>\n<p>Ani la r\u00e2nd, prin diferite interven\u021bii, de la cursuri, seminarii, teambuilding-uri \u0219i mai ales contacte profesionale directe, marile companii au contribuit direct sau indirect la senza\u021bia c\u0103 lumea e mai mic\u0103, c\u0103 ne putem \u00een\u021belege \u0219i lucra bine \u00eempreun\u0103 indiferent c\u0103 suntem din Europa de Vest, Est, China, India sau America.<\/p>\n<p>Dup\u0103 deschiderea din anii 90, \u00eenceputul de secol a adus o expansiune \u0219i mai mare a globaliz\u0103rii, ajutat de tehnologie, climat politic \u0219i economic. Majoritatea multina\u021bionalelor, cu c\u00e2teva excep\u021bii notabile au reu\u0219it s\u0103 creeze culturi organiza\u021bionale solide care au reu\u0219it s\u0103 integreze, nu f\u0103r\u0103 efort \u0219i inerente dificult\u0103\u021bi, oameni din toat\u0103 lumea.<\/p>\n<p>Cu aproximativ 5 ani \u00een urm\u0103 lucrurile au \u00eenceput s\u0103 se schimbe \u00een contextul global. L\u0103s\u00e2nd deoparte chestionarea globaliz\u0103rii \u00een sine \u0219i contestarea ideilor neoliberale, discursul na\u021bionalist, extremismul au c\u0103p\u0103tat o prezen\u021b\u0103 tot mai mare. \u00cen multe \u021b\u0103ri, discursul public nu mai este nuan\u021bat c\u00e2nd vine vorba de subiecte ce \u021bin de etnie, religie culturi \u0219i mai mult dec\u00e2t at\u00e2t este prezent, deloc subtil nu doar \u00een context politic. Discursul na\u021bionalist, xenofob \u0219i-a f\u0103cut loc \u00een societate prin re\u021belele sociale care au creat o platform\u0103 propice pentru coagulare \u0219i \u00eempr\u0103\u0219tiere.<\/p>\n<p>Companiile multina\u021bionale \u00eempreun\u0103 cu angaja\u021bii lor nu func\u021bioneaz\u0103 \u00eentr-o bul\u0103 ai c\u0103rei pere\u021bi sunt tapeta\u021bi cu crezuri \u0219i valori \u0219i nu pot fi imune prin num\u0103r \u0219i expunere la ceea ce se \u00eent\u00e2mpl\u0103 \u00een societate. \u00centrebarea care se pune este dac\u0103 sunt preg\u0103tite s\u0103 \u00ee\u0219i protejeze culturile bazate pe incluziune \u0219i diversitate de care au at\u00e2ta nevoie pentru a func\u021biona. Un lucru este cert. Implicit sau explicit, justificat sau nu, exist\u0103 reguli care au f\u0103cut ca subiectele socio-geo-politice s\u0103 nu fie discutate sau abordate deschis \u0219i formal mai jos de s\u0103lile comitetelor executive. Asta nu are cum s\u0103 \u00eempiedice discursul informal. Riscul care apare aici este dat de m\u0103rirea decalajului \u00eentre ceea se discut\u0103 formal \u0219i cea ce apare pe canalele informale.<\/p>\n<p>\u0218i ca s\u0103 ajungem la firul ierbii, s\u0103 presupunem c\u0103 e\u0219ti manager regional. Ai \u00een echip\u0103 greci, turci, francezi, rom\u00e2ni, s\u00e2rbi, croa\u021bi \u0219i ru\u0219i. Lucrezi cu un centru de servicii din India \u0219i ai furnizori chinezi de echipamente implica\u021bi \u00een proiecte de implementare cu echipa ta. \u00cen tot acest timp exist\u0103 ciocniri mediatizate \u00eentre armata Chinei \u0219i cea a Indiei, cite\u0219ti \u00een pres\u0103 c\u0103 Turcia amenin\u021b\u0103 Grecia cu un conflict armat \u00een Mediteran\u0103, cite\u0219ti de r\u0103zboiul informa\u021bional sau hibrid pe care Rusia \u00eel sus\u021bine regional, iar \u00een Croa\u021bia sunt comemora\u021bi eroi pe care partea s\u00e2rb\u0103 \u00eei catalogheaz\u0103 drept criminali de r\u0103zboi iar oamenii vorbesc de virusul chinez \u0219i de responsabilitatea Chinei \u00een ceea ce prive\u0219te pandemia. Acum, te rog s\u0103 preg\u0103te\u0219ti un \u201dteambuilding\u201d \u00een care s\u0103 vorbi\u021bi de puterea diversit\u0103\u021bii de incluziune \u0219i valorile companiei. Cum faci asta s\u0103 func\u021bioneze?<\/p>\n<p>Scenariul cu echipa regional\u0103 nu este real, combin\u0103 mai multe situa\u021bii\/echipe cu care am lucrat \u00een ultimii ani. Ce este real, sunt evenimentele descrise. S-au \u00eent\u00e2mplat \u00een ultima lun\u0103 sau sunt \u00een curs de desf\u0103\u0219urare. Ce este sigur este c\u0103 nu mai e suficient s\u0103 vorbim de valori s\u0103 ne raport\u0103m la dimensiunile culturale ale lui Hofstede sau Erin Meyer \u0219i s\u0103 \u021binem acelea\u0219i seminarii de \u201dcross-cultural\u201d. E nevoie de alte strategii, de curaj, de onestitate \u0219i de mult mai mult\u0103 informare \u0219i cunoa\u0219tere din partea celor responsabili din companii. Nu mai e loc sub pre\u0219, iar reorganizarea companiei pe noi regiuni care s\u0103 evite falii conflictuale (au fost f\u0103cute deja \u00een trecut) devine tot mai greu sau scump de f\u0103cut.\u201d<\/p>\n<p>Weekly Inspiration scris de Lucian Mihai.<\/p>\n<p>#multicultural<br \/>\n#enablingchange<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201dA devenit o obi\u0219nuin\u021b\u0103 ca \u00een companiile multina\u021bionale s\u0103 existe o preocupare legat\u0103 de diversitate \u0219i \u00een\u021belegere a diferen\u021belor culturale. Este evident c\u0103 \u00eentr-un mediu expus inerent la mai multe culturi, \u00een&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8908"}],"collection":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8908"}],"version-history":[{"count":2,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8908\/revisions"}],"predecessor-version":[{"id":8910,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8908\/revisions\/8910"}],"wp:attachment":[{"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i-interact.eu\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}